MAC Cosmetics has been known for some fairly far-out collaborations, but this one's definitely the furthest-out collaboration the Canadian-born makeup brand has forged to date. MAC's fall collection, slated for Sept. 29th, is modeled by American artist Cindy Sherman, the art world's queen of reinvention and cosmetic disguise.
Known for putting herself into sometimes haunting, often disturbing images that she stages, styles and photographs, Sherman has been reinventing her image and pushing buttons long before Madonna and Lady Gaga (both previous MAC collaborators) thought to do the same.
With the help of props, makeup, prosthetics, wigs and sets, artist Cindy Sherman embodies this Power of Transformation—from off-kilter Hitchcock heroine to fresh corpse, Caravaggio Portrait to Park Avenue Plastic Surgery Maven—all elaborate exercises in trying on different personas. In the campaign we've longed forever to conceive, Cindy Sherman for M·A·C created three characters using three different colour stories. We're living in a time when people of all persuasions have become bolder than ever about the ways they choose to express themselves: with a colourful palette of possibilities, You are the Artist, You are your own Subject, and no matter how fearfully you begin, you become fearless in the process.
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